DIY Graphic Design Tips for the Busy Business Owner
Part 1: Content
Small business owners wear a lot of hats, including sometimes creating their own marketing materials. However, because they're so busy, they often don't have a lot of time to work out a good design for their flyer or post. The results? Business cards that don't explain what you do, or flyers that don't give any real information. To save you (and your customer) time and frustration, here are some simple DIY tips to organize your thoughts and communicate them in your next marketing piece.
One message
Choose a single message. Pick the one thing you want your reader to take away from your piece, and stick with it. Want the reader to call you for a quote? Great! Tailor the whole piece towards that goal. Provide some tantalizing bits of information about your product/service, a nice image, and a testimonial about how you solved a customer’s problem. Curate content that would motivate your reader to call you for a quote.
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