DIY Graphic Design Tips for the Busy Business Owner

DIY Graphic Design Tips for the Busy Business Owner

Part 1: Content Small business owners wear a lot of hats, including sometimes creating their own marketing materials. However, because they're so busy, they often don't have a lot of time to work out a good design for their flyer or post. The results? Business cards that don't explain what you do, or flyers that don't give any real information. To save you (and your customer) time and frustration, here are some simple DIY tips to organize your thoughts and communicate them in your next marketing piece. One message Choose a single message. Pick the one thing you want your reader to take away from your piece, and stick with it. Want the reader to call you for a quote? Great! Tailor the whole piece towards that goal. Provide some tantalizing bits of information about your product/service, a nice image, and a testimonial about how you solved a customer’s problem. Curate content that would motivate your reader to call you for a quote. Less...
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What does a graphic designer do?

What does a graphic designer do?

Graphic Designer FAQ Part 1 "What does a graphic designer do?" I get asked that question a lot, and since a lot of companies offer graphic design services in addition to their other services, it’s understandably a little confusing. The short answer: A graphic designer takes your branding and messaging and creates something visually attractive that conveys your message. The long answer: My favorite definition of graphic design is that it’s visual problem solving. A graphic designer’s main goal is to convey a message through text and imagery. The message needs to be easy to understand, true to the company’s branding and personality, and aesthetically pleasing. For example, if a graphic designer were hired to create a logo for a exclusive personal trainer who really likes dolphins and the color green, the designer’s job would be to create a logo that looks high-end, strong or active, while including that color and imagery. The graphic designer takes all those puzzle pieces and puts them together into...
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