What does a graphic designer do?
Graphic Designer FAQ Part 1
"What does a graphic designer do?"
I get asked that question a lot, and since a lot of companies offer graphic design services in addition to their other services, it’s understandably a little confusing.
The short answer: A graphic designer takes your branding and messaging and creates something visually attractive that conveys your message.
The long answer:
My favorite definition of graphic design is that it’s visual problem solving. A graphic designer’s main goal is to convey a message through text and imagery. The message needs to be easy to understand, true to the company’s branding and personality, and aesthetically pleasing. For example, if a graphic designer were hired to create a logo for a exclusive personal trainer who really likes dolphins and the color green, the designer’s job would be to create a logo that looks high-end, strong or active, while including that color and imagery. The graphic designer takes all those puzzle pieces and puts them together into...