DIY Graphic Design Tips for the Busy Business Owner

DIY Graphic Design Tips for the Busy Business Owner

by Ellifont Design Comment Closed
Part 2: Design Now that you've read part 1, the DIY tips on curating your content and message, it's time for the fun part: designing it! Below are a few design tips to help you stay on track and get your message across. It doesn't matter if you're working in Microsoft Word, Canva or Adobe Illustrator – the guiding principles are the same no matter which tools you're using. Use 1-2 fonts only We’ve all seen those awesome typography posts on Pinterest, and get inspired by them. However, it’s easy to get carried away and end up with a hodgepodge of fonts that will actually distract from your main message. If you’re new to design and typography, it’s best to keep it simple. If your brand guidelines has recommended fonts, use those. Otherwise, choose a simple style of headline, and one lighter font for the body text. You can use bold and italics (sparingly) to highlight key points. Keep in mind the end goal...
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DIY Graphic Design Tips for the Busy Business Owner

DIY Graphic Design Tips for the Busy Business Owner

by Ellifont Design Comment Closed
Part 1: Content Small business owners wear a lot of hats, including sometimes creating their own marketing materials. However, because they're so busy, they often don't have a lot of time to work out a good design for their flyer or post. The results? Business cards that don't explain what you do, or flyers that don't give any real information. To save you (and your customer) time and frustration, here are some simple DIY tips to organize your thoughts and communicate them in your next marketing piece. One message Choose a single message. Pick the one thing you want your reader to take away from your piece, and stick with it. Want the reader to call you for a quote? Great! Tailor the whole piece towards that goal. Provide some tantalizing bits of information about your product/service, a nice image, and a testimonial about how you solved a customer’s problem. Curate content that would motivate your reader to call you for a quote. Less...
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